13 Jul 4 Pretty Crazy Changes We Made Over The Last Year

Let’s Recap!

“We are now halfway through year two of COVID-19. While much of the world continues to stand still, we’ve been working hard to respond to one of the messages of the pandemic: it’s time to treat our natural world better. Below are some of the… unusual things the Faithful to Nature team have been doing. As always, let me know what you think, at [email protected].” – Paul Cook CEO

1. We Opened a Retail Store in the Middle of a Pandemic

“A pandemic is a great time for shopping to move online, not really the other way around. So naturally, we opened our first physical store, right in the middle of the V&A Waterfront. Despite changing buying patterns, many people are not yet comfortable buying online, or want to be able to browse and look around. To ensure we can reach everyone, we have gone “omnichannel” – and the reaction from a flood of new and enthusiastic conscious consumers has been fantastic. If you’re in Cape Town, come and visit us at the V&A Waterfront, we’re continuing to keep everyone safe by wearing masks and social-distancing!” – Megan Sayer, Head of Retail

2. We Launched Our Clean Beauty Choice Seal

“The heart of Faithful to Nature has always been our ingredient policy. We keep track of around 2 000 distinct ingredients, and over 50 different certifications, scrutinising products and ingredients based on their health, environmental and social impacts. All body and beauty products you find on the FtN site fulfill the definition of ‘Clean Beauty’. We now, however, went a step further and created our own Clean Beauty Choice seal. This endorsement highlights the exclusion of palm oil and the assurance that none of the ingredients have been tested on animals – giving you even more choice and transparency on your conscious purchase. As we continue to set the standard for cleaner beauty in South Africa, we welcome the brands that have considered the Faithful to Nature Clean Beauty Choice accreditation and have begun reformulating their products accordingly. Watch this space as more brands change their products to make them better for you and our planet.” – Luisa Tropartz, Head of Merchandising

3. We’ve Gone Paper-free for Delivery Packing Slips

“Throughout the years, we’ve collected hundreds of messages from customers, appreciating our handwritten notes on each of our paper invoices in outgoing deliveries. So, naturally, within the next few weeks, we’ll no longer be including paper invoices. You see, by moving to fully paperless packing in our warehouse, we save over 30 000 sheets of paper a month, and take a step closer to a completely waste-free warehouse. Thanks, tech team! In saying this – we hope you enjoy our new approach to handwritten messages… coming to you soon!” – Ebitishaam (AKA Ebi) Hartzenberg, Head of Operations and Customer Service

4. We Launched More of Our Faithful to Nature Branded Products

“We’re proud to sell many of South Africa’s best natural products, from brands doing amazing work to better your health, and that of our planet. So take this even further, and become more in control of the process from start to finish – we’ve launched even more products of our own. In development of our own label we’ve focused on things like sustainable packaging, supporting local producers and giving you great value for money on everyday essentials. Giving you even more opportunity to take the planet into consideration in your purchases, and at prices that are affordable. See the latest additions, such as our beautiful (and healthy!) new pantry range, here.” – Anthony Rickards, FtN Own Label Expert